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Our Board

Meet our Board who are collectively responsible for the management, direction and performance of Principality Building Society. 

The role of our Board members

The Board of Directors is the overall governing body of Principality Building Society. The Board is collectively responsible for the management, direction and performance of Principality Building Society to ensure its long-term success. 

Our Board includes Executive and Non-Executive Directors. Our Executive Directors lead the executive team managing daily operations. Our Non-Executive Directors make sure we operate correctly by challenging the decisions of our executive directors.  

  • Headshot of Claire Hafner, ACA, MA

    Claire Hafner, ACA, MA

    Non-Executive Director | Board member since September 2019

    Chair of Remuneration Committee

    I’m a Member of Audit Committee, Governance and Nominations Committee and Chair Remuneration Committee. My experience in the Fintech and E-commerce arenas enable me to make a positive contribution to the Society’s ongoing digital transformation, supporting the continued delivery of stand-out experience for our Members.

    During my career, I have held a range of Executive and Non-Executive Director positions and have worked in consultancy roles in the UK, Europe and the US. I spent 5 years at the Britannia Building Society, and held senior roles at Tesco Compare and Confused.com.

    I also hold roles as a Non-Executive Director of Co-Op Insurance, Non-Executive Director of the Milford Haven Port Authority. I am a Trustee of the Alacrity Foundation, Chair of GCRE Ltd, and a Director of Awen Consulting Services Ltd. I am also a proud ambassador for Tŷ Hafan.

  • Headshot of Debra Evans-Williams

    Debra Evans-Williams

    Non-Executive Director | Board member since September 2019

    Chair of Remuneration Committee

    I’m a Member of Audit Committee, Governance and Nominations Committee and Chair Remuneration Committee. My experience in the Fintech and E-commerce arenas enable me to make a positive contribution to the Society’s ongoing digital transformation, supporting the continued delivery of stand-out experience for our Members.

    During my career, I have held a range of Executive and Non-Executive Director positions and have worked in consultancy roles in the UK, Europe and the US. I spent 5 years at the Britannia Building Society, and held senior roles at Tesco Compare and Confused.com.

    I also hold roles as a Non-Executive Director of Co-Op Insurance, Non-Executive Director of the Milford Haven Port Authority. I am a Trustee of the Alacrity Foundation, Chair of GCRE Ltd, and a Director of Awen Consulting Services Ltd. I am also a proud ambassador for Tŷ Hafan.

  • Headshot of Iain Mansfield, LLB (Hons), FCA

    Iain Mansfield, LLB (Hons), FCA

    Chief Financial Officer | Board member since December 2019

    I was appointed Chief Financial Officer in July 2022. My remit extends across Finance & Treasury, Commercial Lending, Strategy, Architecture, Nemo and Property. I joined the Society in January 2015 initially as Finance Director for Nemo (Principality's second-charge loans subsidiary) before becoming Nemo's Managing Director. My role is to ensure we plan and manage the Society’s capital, liquidity and funding in the long-term interests of our Members and the sustainability of the Society.

    Prior to my current role, I was appointed Chief Operating Officer in October 2017 and joined the Board in December 2019. I am also a director and Chair, Nemo Personal Finance Ltd. I am a Chartered Accountant with more than 20 years' experience across retail banking and start-up and private equity owned consumer financial services businesses in the UK.

    I also hold the role of Non-Executive Director at Hafren Dyfrdwy.

  • Headshot of Jonathan Baum, MBA, MA, Senior Independent Director

    Jonathan Baum, MBA, MA, Senior Independent Director

    Non-Executive Director | Board member since July 2021 

    Chair of Board Risk Committee  

    My experience across retail, business, wealth and asset finance sectors and in risk leadership roles enables me to have oversight of current and emerging risks that will ensure that the Society continues to be successful and sustainable for its Members.

    I have 30 years of experience in domestic and international banking within globally renowned organisations including Lloyds Banking Group, Barclays Bank plc and GE Capital. I was a Non-Executive Director for TransUnion UK and Vanquis Bank. I also hold roles as a Non-Executive Director at Lendable Limited and FCE Bank plc (trading as Ford Credit).    

  • Headshot of Julie-Ann Haines MSc, BA (Hons)

    Julie-Ann Haines MSc, BA (Hons)

    Chief Executive Officer | Board member since May 2016

    I was appointed as Chief Executive Officer in 2020. Prior to that I had been the Society’s Customer Director since 2012. Before joining Principality, I was a senior manager in sales, marketing and technology for companies like Sainsbury’s and HBOS. Working closely with customers has always been a critical part of what I do.  

    I am passionate about the Society, ensuring we build on our mutual ethos and values, rooted in our communities. I’m passionate about meeting your needs and delivering fantastic customer experiences. My role is to lead the Executive team to ensure we continue to deliver the Society’s strategy for the long-term interests of our Members and ensure that the organisation runs smoothly day-to-day, supporting colleagues and building an inclusive and engaging culture.

    I am also a member of the UK Finance Mid-Tier Strategic Advisory Committee, a member of the International Advisory Board of Cardiff Business School, a Trustee of the Wales Millennium Centre and Deputy Chair for BSA.

  • Headshot of Shimi Shah

    Shimi Shah

    Non-Executive Director | Board member since May 2023

    I am a member of Remuneration Committee, Board Risk Committee and Governance and Nominations Committee.

    I have been actively involved in building and running businesses, incubators, innovation policy, fund management, and venture capital for over 20 years across the US, Europe, and the Middle East and am also a prolific and active Angel Investor across those territories in my own right. During my career I have built and managed significant investments and portfolios and served with some of Europe’s leading Private Equity firms with investments in over 50 companies.

    I am highly experienced in mergers and acquisitions, fund raising, IPOs and exits. I have extensive board experience (listed companies through to SMEs and start-ups) and currently serve on three boards in a non-executive capacity. I am known globally as an innovation policy and incubator and corporate governance expert and provide consulting services in this area to SMEs and government establishments across EMEA. I am also well regarded in the field of board evaluations and assessments, and work with institutions, family offices, and funds to design, build, and leverage boards to becomes effective in their objectives. 
I am also on the Boards of The Royal Mint Limited, Miratech Limited and Impact Holdings. I am an active member of the Young President’s Association (YPO) and serve on the Chapter committee.

  • Headshot of Simon Moore

    Simon Moore

    Non-Executive Director | Joined the Board in January 2024

    Joined the Board in January 2024, elected Chair in April 2024. Chair of Governance and Nominations Committee. Member of Remuneration Committee.

    I have over 30 years in the financial sector working for Lloyds Banking Group, Chase Manhattan Bank, ABN AMRO and Barclays Bank, including Managing Director for Barclays Commercial Wales and the South West. I serve as chair of another leading mutual organisation, LV=, the UK life assurance company, as well as serving on a number of other boards. 

    I am responsible for leading the work of the Board, ensuring the Board operates effectively in setting the strategy, overseeing the performance and setting the risk appetites of the Society. I am also responsible for ensuring robust succession plans are in place, that the Society maintains the highest standards of corporate governance and that we have an open and transparent culture.

    My experience as public, private and mutual company board chair and career in the financial sector, with a grounding in regulation, governance, risk, compliance, financial performance, customer service, executive remuneration and member relationships, will give me the oversight required as a member of the board and to contribute to the continued success of the Society.

    As well as chair of Liverpool Victoria Financial Services Limited, I also chair W.H. Ireland Group PLC.