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Customer research

Customer research on behalf of the Principality Building Society

It’s important to us that your views underpin the way we run our business, and the decisions we make. So you may be invited to take part in market research on our behalf.


There’s no obligation to take part in market research. If you do agree to participate, we’ll use your responses to improve our processes and to develop products and services that reflect your needs.


Our privacy policy provides full details of how we manage any information we gather about and from you as part of our research activity.


Working with research agencies

Some of our research projects are carried out by independent market research agencies.


  • All the research agencies that work with Principality have gone through a rigorous procurement process and will operate to the highest industry standards.
  • They will all subscribe to the Market Research Society Code of Conduct.
  • The Code emphasises the importance of confidentiality and anonymity for research participants so that the views/opinions given during research are never reported in a way that allows individuals to be identified unless they have given us express permission.
  • The MRS Code of Conduct also imposes strict rules about the use of personal data that agencies may be given access to by their clients.
Opting out of market research 

We make every effort to ensure that we conduct research in a way that isn’t intrusive or worrying for our customers. Most people who participate in our research tell us that they enjoy the process and appreciate having an opportunity to give their opinions. 


We appreciate that some members may not wish to be contacted for market research. So you can opt out - and we’ll never approach you for this purpose. You can opt out by:

We will aim to process your request within 10 working days to ensure that your details are removed from any future research samples.


If you have been contacted for research and you have specific questions or concerns about that process, please contact research@principality.co.uk. One of our research managers will be happy to respond. Alternatively, your local branch will be able to answer any queries.