Find your local BDM

Showing all 15 BDMs

Aaron Farrell - North East England and Cumbria

Postcodes: CA, DH, DL, LA, NE, SR & TS
My role is to help brokers in the North East and Cumbria with any cases they are looking to place with Principality. With over 10 years’ experience in Financial Services, I’ve the knowledge and expertise to help your client with their borrowing requirements.
Alan Browning - South West England

Postcodes: BA, BS, DT, EX, PL, SN, TQ & TR
I’ve worked in financial services for over 40 years. My role is to make mortgages simple and straightforward for my clients in South West England, particularly holiday lets and buy to let mortgages.
Anouk Hammond - South East England & London

Postcodes: BN, BR, CR, CT, DA, E, EC, ME, N, NW, RH, SE, SM, SW, TN, W & WC
I work closely with brokers across South East England and London. Previously part of the desk team, I have experience of helping brokers with any queries you might have and help get my brokers cases over the line.
Cara Thompson - West Midlands, Gloucester and Gwent

Postcodes: GL, HR, NP & WR
I cover Gwent and Monmouthshire in Wales plus Hereford and the West Midlands. I’ve worked in financial services for 6 years and was previously a mortgage advisor. Using my experience, I can put myself in your shoes to ensure you have the support and assistance you need to make it easy to place business with Principality.
Dafydd Pritchard - North Wales, Shropshire & Cheshire

Postcodes: CH, CW, LL, ST & TF
Covering North Wales, Shropshire and Cheshire, I have over 30 years’ experience in financial services. I can use my knowledge on criteria and process to guide my brokers and their clients through their journey with Principality.
Geoff Edmunds - South England

Postcodes: BH, GU, PO, RG, SO & SP
With over 30 years’ experience in financial services as a broker and sales manager, I work closely with my brokers in South England and have extensive knowledge of the mortgage market and housing sector. I’m passionate to use this to give first-class service to my brokers.
Georgina Myhill - Home Counties

Postcodes: AL, EN, HA, HP, KT, LU, MK, OX, SG, SL, TW, UB & WD
In my role as a BDM for the Home Counties, I work closely building relationships with brokers in the area to help support with any cases and requests they have. My aim is to deliver a simple hassle-free experience for my brokers and their clients.
Helene Hughes - East Midlands

Postcodes: DE, LE, LN, NG & NN
With a wealth of underwriting knowledge and experience, I specialise in the residential, buy to let & holiday let market. I help my brokers in the East Midlands with placing new mortgage applications while working across departments to help get your clients case over the line.
James Whitford - Yorkshire

Postcodes: BD, DN, HD, HG, HU, HX, LS, S, WF & YO
Covering Yorkshire and the Humber region, I’ve worked in Financial Services and with brokers for over 10 years. With experience supporting clients, I aim to make it easy for brokers to place business with us and deliver for their clients.
Jo Silcox - South & West Wales

Postcodes: CF, LD & SA
I’ve been at Principality for over 18 years and have worked as part of the intermediary team for 2 years covering the South & West Wales area. I bring a wealth of knowledge on Principality’s products, propositions and how we can help to support buyers with their mortgage applications.
Katie Bevan - East Anglia

Postcodes: CB, CM, CO, IG, IP, NR, PE, RM & SS
In my role as business development manager for East Anglia, my aim is to help brokers place cases quickly and with maximum ease. My previous role in underwriting allows me to help my brokers with any of their criteria queries and any questions they have regarding their clients' cases.
Naomi Joseph - North West England

Postcodes: BB, BL, FY, L, M, OL, PR, SK, WA & WN
I’ve been working in mortgages for 20 years, and part of Principality’s business development team for over 2 years. Having previously been a broker, I love being in a role that allows me to support brokers and their clients in North West England.
Niki Willacott - New build - all areas

Postcodes: All areas
With over 25 years’ experience in the mortgage industry as a broker and mortgage advisor, I’m passionate about giving my brokers great service. My area of expertise is new build homes, so if you need any support with any new build cases, I’m happy to help.
Peter Caldicott - Central England

Postcodes: B, CV, DY, WS & WV
I’ve worked in mortgage markets for over 20 years, and have been part of Principality Intermediaries for over 6 years covering Central England. It’s my job to add value to my networks, clubs and brokers to position Principality as their go-to lender, particularly for those complex cases.
Chris Jeacott - L&C Bath

Postcodes: BA
Having worked as a broker and mortgage advisor previously, I can put myself in your shoes to ensure you have the support and assistance you need to make it easy to do business with Principality.